Everyone wants a good home, but the journey can feel overwhelming. B&Q showed how achievable home aspirations can be, offering affordable products, smart solutions, and expert advice to make the process easier and more rewarding.

Core campaign idea: Everyone can do it. Everyone can love it. Empowering people to transform their homes and gardens with confidence, making the home improvement dream accessible to all.

I led the production of all assets - TV/VOD, Radio, OOH, Social (YouTube, Pinterest, Instagram & Facebook), Partnerships, Digital, Print - as well as the assembly of a campaign creative direction pack, ensuring quality and consistency, media bookings, and placements. With a £20m media and £2m production budget, this high profile campaign reached 90% of our target audience, with OTS/OTH ranging between 15 for TV (vs. 10 planned) and 22 for Radio (vs. 19 planned). The campaign achieved 27% TV and 21% Radio SOV and directly contributed to business. turnover of £3bn.