A game-changing event held at London’s OXO Tower, introducing intermediaries to a new generation of health benefit. Simplyhealth’s CEO was joined by special guest, health and wellness guru Joe Wicks, to reiterate how important health and wellbeing provision is.

From the event concept, to talent selection, to pre and post-event content and comms, this event was a fantastic success for Simplyhealth, achieving a whopping 89% post-event email CTOR, generating 50 leads from 74 brokers (+33% vs. target) equating to a prospect audience size of 47k, and generating reach of 534k through press activity.

Supporting content included an interactive newspaper, teaser and promotional videos, merchandise, dedicated landing page, supporting articles, social assets and CRM campaign.